About

Our Values

Here’s what you can expect from our team at VITALIZE:

We are real, and we will tell you the truth. We believe in honest, straightforward, and clear communication. Founders always know where they stand in our process.

We believe VC is a people-first business. We embody a “customer comes first” mindset when working with founders and investors.

We value a well-run process. Despite being a small team, we have a very strong back-office setup. We are organized and efficient.

Diversity is not a nice to have - it's good business sense. A multitude of backgrounds and ideas ensures the best possible outcomes for all stakeholders.

About VITALIZE Venture Capital

VITALIZE invests in WorkTech: people-first, data-driven, really big ideas that transform work today. We invest in B2B and B2B2C software companies incorporated in the US. We do not invest in hardware or DTC businesses.

VITALIZE was formed in 2018 as a $16M seed-stage venture fund, and we went on to raise a $23M Fund II which is currently in deployment. We also started an angel group for everyone (called VITALIZE Angels) which was active from September 2021 through March 2025. This angel group allowed both non-accredited and accredited investors to invest as little as $1K into deals; VITALIZE Angels grew to 500+ members and invested $1.5M in 20 early stage companies. 

Follow VITALIZE on X and LinkedIn.

Approach

We believe people always come first. From our investors to team members to the founders we fund, we are focused on building a community of amazing people.

Venture capital is a relationship business, and one of our core differentiators is how we leverage our extensive network to provide value to our portfolio companies. We make connections for our companies (mostly to other VC firms and functional or industry experts), though we field all types of requests to help our portfolio companies where we can.

As founders ourselves, we have learned a lot from building this investment firm. We have implemented effective processes for deal flow, due diligence, and helping our companies post-investment, allowing us to move quickly and offer a high-quality product to founders and investors.

Investment Process

Our investment approach is informed by a decade of experience. Most importantly, we believe in a transparent process. When you speak with a member of our team, you will always know where things stand. If your company doesn’t fit our criteria, we will let you know why. For those companies that do fit our criteria, we will have one to two meetings, and then we’ll quickly jump into due diligence. Finally, our investment committee will vote on whether or not to move forward. This process can be done in as little as a week and sometimes takes up to two months, depending on how a company’s round is coming together.

Our fund writes initial checks of $250K to $750K. We do NOT reserve capital for follow-on funding; however, we can offer follow-on capital via an SPV to portfolio companies with strong growth metrics, as our LPs sometimes like to deploy additional capital into individual companies. Please see below for the criteria we look for in prospective portfolio companies.

What We Look For

We wouldn't call ourselves an HR tech fund, and we don’t invest in tools, apps, or features, as we are focused on WorkTech in a bigger way. We define WorkTech as people-first, data-driven, category-defining businesses that dramatically transform how work is done today. This can be any horizontal or vertical software business that addresses a true pain point in a big and growing market. For example, actionable data, smarter ways of doing things, and innovative models that yield bigger and better outcomes are where we lean in. Automation and AI are table stakes in much of what we invest in, as it's really the execution (and many times, the data layer) that makes a company stand out.

We invest in B2B + B2B2C software deals incorporated in the US. The table below outlines additional criteria: